Watch the free lesson.
Build referral systems that bring in new cases
See how Cassidy Lewis, Founder of CMO Academy, runs referral marketing inside a real law firm. In this video, she shares the exact systems her team uses to grow case volume year after year – from community raffles to database audits and KPI tracking.
Turn community engagement into measurable growth
How to Run a Raffle That Grows Your Database
Cassidy walks through the exact raffle system her firm uses to connect with the community and add qualified contacts to the firm’s database. You’ll see how timing, prizes, and promotion work together to build awareness and long-term referral value — not just one-time engagement.
See what’s really in your referral list
Audit Your Database
Cassidy shows how to review your contact list with intention — identifying who engages, who refers, and where your outreach falls short. This simple process turns your database from a name collection into a living system that supports consistent referrals and measurable ROI.
Measure what matters and prove ROI
KPI Tracking for Referral Marketing
Cassidy breaks down the key metrics her firm tracks to evaluate referral performance. You’ll learn how to measure outreach impact, identify your strongest referral sources, and report results with data that drives smarter marketing decisions.
This is the final chapter in your free training. It’s part of a complete system for law firm owners who want to hire, train, and lead a strategic marketer with confidence.
The full CMO Academy program takes you beyond referral marketing. Learn to connect every channel — from community outreach to digital campaigns — into a system that grows your firm consistently.
Two Ways to Learn — One Goal: Sustainable Growth
Whether you prefer to learn independently or work directly with Cassidy Lewis,
both options are built on the same proven framework used by top-performing law firms. Each path helps you strengthen your marketing systems, make smarter decisions, and connect every strategy to measurable growth.
One-on-One Coaching
Need hands-on support?
We’ll build a custom coaching plan for your firm.
- Personalized strategy sessions
- 90-minute monthly mentorship
- Direct support between sessions
- Focused accountability and results
- Limited enrollment
On Demand Course
$997 (one-time payment)
For law firm marketers and firm owners who want a proven, data-driven framework built for real firm growth.
- 12 course modules
- Lifetime access
- Designed for measurable ROI
- Self-paced learning
What firm leaders say
Charley Mann
- Cassidy has seen it all. Marketing, ops, and finance.
Christopher Earley
- She’s smart, marketing-savvy, and generous with insights.
Jim Hurley
- From millions to eight figures. Cassidy delivers results.
Jon Robinson
- Strategic and channel-savvy. She gets real traction.
