Cassidy has helped our firm grow from a few million dollars to over eight figures. She really understands ROI and data.
Jim Hurley
Managing Partner, Cooper Hurley Injury Lawyers
Where Law Meets Marketing Strategy
For law firms partners & marketers ready to grow with clarity, not guesswork
Try the Referral Marketing Module Today.
Instant access to the Referral Marketing module. No credit card required.
Scale with the Full CMO Academy System
Learn the strategy, structure, and data skills that drive law firm growth.
CMO Academy is built around the real challenges law firms face: hiring the right people, building systems that work, and measuring what matters. Each module focuses on a core part of running a profitable, well-led marketing department.
You can start anywhere, or move through the full Academy to build a complete foundation.
4 Lessons
Intake
Create intake systems that convert leads with better qualification, tracking, and follow-up.
7 Lessons
Client Services
Enhance every client interaction to improve satisfaction, retention, and long-term referrals.
5 Lessons
Community Marketing
Build authentic community programs that reflect your firm’s values and deliver measurable local impact.
5 Lessons
Attorney Marketing
Build authentic community programs that reflect your firm’s values and deliver measurable local impact.
4 Lessons
Referral Marketing
Learn how to grow your referral database through raffles, audits, and clear KPIs that track real results.
3 Lessons
Email Marketing
Build and send email campaigns that nurture relationships, improve engagement, and support steady case flow.
3 Lessons
Social Media Marketing
Use social platforms strategically to connect locally, strengthen brand awareness, and measure engagement impact.
6 Lessons
Reviews
Collect, manage, and showcase reviews that build trust, boost SEO, and support long-term client loyalty.
11 Lessons
Digital Marketing
Understand the data behind SEO, content, and paid campaigns. Learn how to assess vendors, use tools, and apply KPIs that drive measurable growth.
4 Lessons
Vendor Management
Choose, audit, and manage marketing partners with confidence. Learn how to evaluate vendors, track performance, and ensure accountability.
4 Lessons
Hiring a Marketer
Find and onboard the right marketing professional. Covers job posting, interviews, and the first 90 days for long-term success.
3 Lessons
Let’s Plan for Next Year
Build your next-year marketing plan with clear budgets, priorities, and an actionable roadmap.
What they say
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
I have the utmost confidence in Cassidy’s abilities to market a law firm and guide marketing directors on what they should be doing. She knows what she’s doing and comes from a holistic point of view. I urge you to give The CMO Academy a try.
Ken Hardison
One of the most impressive things about Cassidy is how much she has seen in terms of scaling up a law firm…not just marketing, but the operations and finance that go with it. She’s the type of person who really has seen all of it and absolutely gets it.
Charley Mann
She’s a consummate professional. She’s smart, she knows marketing, and she shares all of her knowledge which is rare in this space. Highly recommend her.
Christopher Earley
Who It’s For and Why It Works
CMO Academy is built for law firm owners, marketing directors, and CMOs who want measurable marketing growth. It’s designed for leaders ready to connect strategy, data, and ROI – not just manage marketing activity.
What sets it apart: every lesson comes from real-world systems Cassidy Lewis built as CMO of Cooper Hurley Injury Lawyers – the same strategies that helped grow the firm from a few million dollars to over eight figures.
You’ll learn how to:
- Build and manage a law firm marketing budget tied to business goals
- Define and track KPIs that clearly show marketing ROI
- Lead teams, vendors, and campaigns with data-backed confidence
- Strengthen client service and referral programs that drive retention and new cases
- Create digital, email, and social strategies that align with firm objectives
- Plan each year with accountability, clarity, and measurable impact
CMO Academy turns law firm marketing into a business function – structured, strategic, and profitable.
Why CMO Academy
Cassidy founded CMO Academy to bridge the gap between doing marketing and leading it. It’s the mentorship she wished she had when stepping into the CMO seat — practical, honest, and rooted in results.
Every lesson is designed to help firm leaders and marketers:
- Connect marketing activity to firm revenue.
- Build systems that outlast campaigns.
- Lead teams with data and confidence.
Who is Cassidy Lewis?
Cassidy Lewis is a law firm marketing executive and educator. As CMO of Cooper Hurley Injury Lawyers, she leads data-driven strategy, advertising, and team development.
She founded CMO Academy to teach law firm owners and marketers how to plan, measure, and lead like a CMO.
Cassidy truly understands strategy, tactics, and how to orchestrate across channels to move the needle.
Jon Robinson
Two Ways to Learn — One Goal: Sustainable Growth
Whether you prefer to learn independently or work directly with Cassidy Lewis,
both options are built on the same proven framework used by top-performing law firms. Each path helps you strengthen your marketing systems, make smarter decisions, and connect every strategy to measurable growth.
One-on-One Coaching
Need hands-on support?
We’ll build a custom coaching plan for your firm.
- Personalized strategy sessions
- 90-minute monthly mentorship
- Direct support between sessions
- Focused accountability and results
- Limited enrollment
On Demand Course
$997 (one-time payment)
For law firm marketers and firm owners who want a proven, data-driven framework built for real firm growth.
- 12 course modules
- Lifetime access
- Designed for measurable ROI
- Self-paced learning
What firm leaders say
Charley Mann
- Cassidy has seen it all. Marketing, ops, and finance.
Christopher Earley
- She’s smart, marketing-savvy, and generous with insights.
Jim Hurley
- From millions to eight figures. Cassidy delivers results.
Jon Robinson
- Strategic and channel-savvy. She gets real traction.
Frequently Asked Questions
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What will participants gain from the program?
What will participants gain from the program?
Participants finish the program with a stronger understanding of how marketing decisions influence firm revenue and team performance. You’ll gain clear methods for planning, budgeting, and evaluating campaigns using real data (not assumptions).
How long does CMO Academy take to complete?
How long does CMO Academy take to complete?
The Academy runs over twelve months for one-on-one participants. The on-demand course offers the same curriculum in a flexible online format, allowing you to learn at your own pace.
Can multiple team members enroll together?
Can multiple team members enroll together?
Yes. Law firms often see the greatest impact when owners and marketing leaders complete the Academy together. It helps align expectations, define success metrics, and build accountability into the firm’s marketing function.
What are the learning options?
What are the learning options?
There are two ways to join:
- One-on-One Coaching: Monthly sessions tailored to your firm’s current goals, challenges, and metrics.
- On-Demand Course: A self-paced online program presented by Cassidy in video format, featuring all core modules from the Academy.
What topics are covered in the CMO Academy curriculum?
What topics are covered in the CMO Academy curriculum?
The curriculum includes law firm marketing strategy, marketing plan creation, budget management, digital marketing, team leadership, vendor selection, client experience, local community engagement, and data-driven performance analysis. Each topic is rooted in the realities of law firm operations.
Why was CMO Academy created?
Why was CMO Academy created?
Most legal marketers learn through trial and error. CMO Academy was created to shorten that learning curve and share proven frameworks for law firm marketing success. It helps experienced professionals make better marketing decisions, justify budgets with data, and lead with confidence.
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