Building Marketing Leaders
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Who is The CMO Academy for?
The CMO Academy is a coaching program crafted for law firm marketers. We guide marketers with real world experience in creating KPIs, managing vendors, community initiatives, and building campaigns that maximize ROI.
When your marketing leader thrives, your business reaps the benefits.
What we help legal marketers with:
All to Create ROI Driven Campaigns
What We Do
Marketing leaders are not born. To become one time, resources, and guidance need to be invested. At The CMO Academy Cassidy Lewis uses her 7+ years of experience in personal injury marketing to guide marketing staff members to become more impactful, more insightful, and more empowered to build ROI driven campaigns, lead their marketing departments, and communicate effectively with firm leadership.
Who is Cassidy Lewis?
Cassidy Lewis is a nationally recognized marketing strategist, speaker, and chief marketing officer.
She brings over 15 years of marketing and sales experience to The CMO Academy with 7 of those years in personal injury. As the chief marketing officer at Cooper Hurley Injury Lawyers she leads the firm’s marketing and intake departments and is the primary decision maker for the company’s marketing, branding, and advertising efforts.
Her job is to make the phone ring with the right cases.
With a B.S. in Business and a M.A in Digital Marketing Cassidy possesses both academic and real-world experience. Both experiences help shape her approach to marketing strategy.
Trusted By
What they say
SVP of Digital Media, CAMG
Working with Cassidy for the past couple of years in her role as CMO at Cooper Hurley Injury Lawyers has been nothing short of fantastic. She truly understands marketing strategy, marketing tactics, and how to orchestrate across multiple different channels and vendors to really move the needle for her law firm. If you’d like to level up your marketing intelligence as a chief marketing officer, there’s no one better for you to work with than Cassidy Lewis.
Attorney, Hardison & Cochran Attorneys At Law
I have known Cassidy for 6 years. She is a member of PILMMA and leads our round tables for marketing managers and marketing directors of all the law firms that are members of the organization. I have the utmost confidence in her abilities of knowing what to do to market a law firm and what a marketing director should be doing for a law firm. Cassidy knows what she’s doing and she comes from a holistic point of view. I urge you to give The CMO Academy a try.
Jim Hurley
Managing Partner, Cooper Hurley Injury Lawyers
Cassidy of CMO Academy is outstanding at marketing. She has helped our firm grow from a few lawyers to where we are today. She is outstanding in all facets of marketing. Most importantly in today’s day and age, she is really good with data. One of the things that amazes me about her, from a managing attorney standpoint is that she understands Return On Investment. I would highly recommend you hiring Cassidy Lewis.
