About Cassidy Lewis
Strategist. Educator.
Law firm marketing leader.
Redefining what it means to lead marketing inside a law firm.
Cassidy Lewis is a nationally recognized law firm marketing strategist and the Founder of CMO Academy — a program built for the next generation of marketing leaders who think like owners. For more than 15 years, Cassidy has shaped how firms approach growth, data, and decision-making. As the Chief Marketing Officer at Cooper Hurley Injury Lawyers, she helped scale the firm from a few million dollars to over eight figures by building a marketing culture rooted in accountability, research, and results.
Cassidy’s philosophy is simple
Marketing isn’t a department. It’s a business function that deserves clarity, structure, and strategy.
The Perspective Behind the Program
After years of talking with legal marketers searching for direction, Cassidy saw a clear need for something different: a place to learn from what actually works inside law firms. That vision became CMO Academy — a program built on systems, not speculation. That’s why every CMO Academy lesson reflects that same focus: clear goals, informed decisions, lasting results.
What Drives Her Work
Cassidy’s approach is both analytical and human. She believes marketing leadership is about more than metrics. It’s about building trust, understanding what motivates people, and leading with intention.
Her work has been featured by PILMMA, CAMG, Law Firm Alchemy, and other industry leaders who recognize her as a voice of clarity in a noisy field.
Why CMO Academy Exists
Cassidy founded CMO Academy to bridge the gap between doing marketing and leading it. It’s the mentorship she wished she had when stepping into the CMO seat — practical, honest, and rooted in results.
Every lesson is designed to help firm leaders and marketers:
- Connect marketing activity to firm revenue.
- Build systems that outlast campaigns.
- Lead teams with data and confidence.
What they say
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
I have the utmost confidence in Cassidy’s abilities to market a law firm and guide marketing directors on what they should be doing. She knows what she’s doing and comes from a holistic point of view. I urge you to give The CMO Academy a try.
Ken Hardison
One of the most impressive things about Cassidy is how much she has seen in terms of scaling up a law firm…not just marketing, but the operations and finance that go with it. She’s the type of person who really has seen all of it and absolutely gets it.
Charley Mann
She’s a consummate professional. She’s smart, she knows marketing, and she shares all of her knowledge which is rare in this space. Highly recommend her.
Christopher Earley
What firm leaders say
Charley Mann
- Cassidy has seen it all. Marketing, ops, and finance.
Christopher Earley
- She’s smart, marketing-savvy, and generous with insights.
Frequently Asked Questions
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What will participants gain from the program?
What will participants gain from the program?
Participants finish the program with a stronger understanding of how marketing decisions influence firm revenue and team performance. You’ll gain clear methods for planning, budgeting, and evaluating campaigns using real data (not assumptions).
How long does CMO Academy take to complete?
How long does CMO Academy take to complete?
The Academy runs over twelve months for one-on-one participants. The on-demand course offers the same curriculum in a flexible online format, allowing you to learn at your own pace.
Can multiple team members enroll together?
Can multiple team members enroll together?
Yes. Law firms often see the greatest impact when owners and marketing leaders complete the Academy together. It helps align expectations, define success metrics, and build accountability into the firm’s marketing function.
What are the learning options?
What are the learning options?
There are two ways to join:
- One-on-One Coaching: Monthly sessions tailored to your firm’s current goals, challenges, and metrics.
- On-Demand Course: A self-paced online program presented by Cassidy in video format, featuring all core modules from the Academy.
What topics are covered in the CMO Academy curriculum?
What topics are covered in the CMO Academy curriculum?
The curriculum includes law firm marketing strategy, marketing plan creation, budget management, digital marketing, team leadership, vendor selection, client experience, local community engagement, and data-driven performance analysis. Each topic is rooted in the realities of law firm operations.
Why was CMO Academy created?
Why was CMO Academy created?
Most legal marketers learn through trial and error. CMO Academy was created to shorten that learning curve and share proven frameworks for law firm marketing success. It helps experienced professionals make better marketing decisions, justify budgets with data, and lead with confidence.
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