ABOUT
What They Say
Who is The CMO Academy for?
- Build strategic, ROI-focused marketing plans
- Manage vendors and firm leadership expectations with confidence
- Master budgeting, data-driven decision-making, and KPI analysis
- Adapt to the fast-paced, rule-breaking nature of personal injury marketing
- If you’re ready to level up your marketing mindset and drive real business impact, reach out today. Send us an email or fill out our contact form to get started.
What We Do!
Marketing leaders are not born. To become one time, resources, and guidance need to be invested. At The CMO Academy Cassidy Lewis uses her 7+ years of experience in personal injury marketing to guide marketing staff members to become more impactful, more insightful, and more empowered to build ROI driven campaigns, lead their marketing departments, and communicate effectively with firm leadership.
All to Create ROI Driven Campaigns
Who is Cassidy Lewis?
Cassidy Lewis is a nationally recognized marketing strategist, speaker, and chief marketing officer.
She brings over 15 years of marketing and sales experience to The CMO Academy with 7 of those years in personal injury. As the chief marketing officer at Cooper Hurley Injury Lawyers she leads the firm’s marketing and intake departments and is the primary decision maker for the company’s marketing, branding, and advertising efforts.
Her job is to make the phone ring with the right cases.
With a B.S. in Business and a M.A in Digital Marketing Cassidy possesses both academic and real-world experience. Both experiences help shape her approach to marketing strategy.
Questions You Probably Have For Cassidy:
How do you know so much about marketing, anyway?
Good question. Outside of me reading and learning as often as I can, every marketing job has taught me a unique principle of the industry.
In local politics I learned the power of grassroots marketing and how to have a big impact with low dollars. My clients were voters, and I was determined to make the sale.
At a Fortune 500 insurance company, I was introduced to the power of a brand and its associated benefits.
As the Director of Sustainability at a university, I was taught the power of public relations. Here, our small NE North Carolina school received a number of accolades and press because we consistently told our story.
As the Director of Marketing & Client Servies for a wealth management advisor I learned the importance of referral marketing. There was no SEO, no social media, no Google Business Profile. Our clients were the only fuel for the business.
Owning my first business, The Lewis Marketing Group, I was introduced to a number of businesses. I saw the impact of when the business owner cared about marketing- as well as when he/she did not. When marketing is a part of the company’s culture, the business succeeds.
At Cooper Hurley Injury Lawyers, I have learned the most. The access to a sizeable budget, a large team, and the belief that the firm’s revenue falls on me, the CMO, came with this job. I realized how important research is to our efforts. I refused to let digital marketing best me.
These shared experiences are what I bring to every client
Why did you start The CMO Academy?
Between conferences, running the marketing round table for PILMMA, and networking groups I have met several legal marketers. While I have learned from all of them, many would call to ask questions about running their marketing department, implementing campaigns, and working with their managing partner. We would hop on the phone for an hour or so, exchange a few follow up emails, and promise to keep in touch. But none of it was enough. Our conversations would often address symptoms of a problem as opposed to the root cause. We would comb through problematic ROI numbers, when the initial strategy needed to be shifted 7 months prior to our conversation.
I started to flag the issues marketers and managing partners would call with to look for trends. I tried putting together FAQs but that was too generic. I considered a digital playbook- still lacked customization.
Finally, I settled on becoming the coach that I needed when I started at Cooper Hurley Injury Lawyers. Helping to answer the hundreds of questions I had that Google could not. Providing the templates, budget sheets, and research questions that I could not find.
Whether you are the marketer that knows you need guidance or the managing partner that wants to make sure your marketer has the tools they need, it is time to invest in the person leading the firms marketing efforts. The sooner we talk the sooner you’ll avoid the hundreds (see: thousands) of mistakes I made along my marketing journey.
Building Marketing Leaders
What they say
SVP of Digital Media, CAMG
Working with Cassidy for the past couple of years in her role as CMO at Cooper Hurley Injury Lawyers has been nothing short of fantastic. She truly understands marketing strategy, marketing tactics, and how to orchestrate across multiple different channels and vendors to really move the needle for her law firm. If you’d like to level up your marketing intelligence as a chief marketing officer, there’s no one better for you to work with than Cassidy Lewis.
Attorney, Hardison & Cochran Attorneys At Law
I have known Cassidy for 6 years. She is a member of PILMMA and leads our round tables for marketing managers and marketing directors of all the law firms that are members of the organization. I have the utmost confidence in her abilities of knowing what to do to market a law firm and what a marketing director should be doing for a law firm. Cassidy knows what she’s doing and she comes from a holistic point of view. I urge you to give The CMO Academy a try.
Managing Partner, Cooper Hurley Injury Lawyers
Cassidy of CMO Academy is outstanding at marketing. She has helped our firm grow from a few lawyers to where we are today. She is outstanding in all facets of marketing. Most importantly in today’s day and age, she is really good with data. One of the things that amazes me about her, from a managing attorney standpoint is that she understands Return On Investment. I would highly recommend you hiring Cassidy Lewis.
