CLASSES OFFERED
There are 3 ways to enroll in The CMO Academy
One on One Class
tailored coaching for the marketer in your firm. Monthly sessions where we evaluate what is taking place in your business and how to improve. A deep dive into every subject based on your firm’s needs. Click here to find out pricing.
Crash Course
Ready to cover all the subjects in a 3 day in-person crash course? Click here to find out pricing and dates for our next in person session.
On Demand Course
Each module is prerecorded to allow the student to move at their own pace. The on-demand course is our most popular option for marketers that need guidance in the legal marketing world.
The CMO Academy is a 12-month program that focuses on:
How to think like a CMO
How to implement like a CMO
How to assess like a CMO
The courses cover the below topics:
How to develop a strategic marketing budget that aligns with your law firm’s goals and resources to track spending and performance.
How to create actionable marketing plans that define objectives and ensure measurable outcomes to align with your firm’s goals.
How to select, manage, and evaluate vendors for services like SEO, PPC, and content creation. Learn performance tracking methods, and strategies to build successful vendor relationships.
How to define, measure, and analyze KPIs that maximize ROI and align with your law firm’s marketing goals.
How to build, manage, and lead a high-performing marketing team including defining roles, tracking performance, and creating growth within your team.
How to deliver exceptional client service with strategies for improving the client experience, integrating feedback into your marketing efforts, and fostering loyalty and referrals.
How to build referral networks, co-marketing opportunities, and strategies to leverage B2B marketing to grow your firm’s client base.
How to integrate community involvement into your marketing strategy to enhance your law firm’s reputation.
How to create efficient intake processes with lead qualification, CRM integration, and client onboarding strategies to improve conversion rates.
How to build a strong presence on social media platforms, engage audiences, and drive traffic to your law firm with content strategies, and ad campaigns.
How to design personalized email campaigns that nurture leads, engage current clients, and drive repeat business.
How to create impactful client-centric direct mail campaigns that connect with your target audience offline.
How to connect with local communities through localized SEO, and outreach programs to establish your firm as a trusted local resource.
How to organize and utilize client data effectively to drive personalized campaigns and enhance client engagement.
