One-on-One Coaching
Strategic mentorship tailored to your firm’s growth.
Work directly with Cassidy Lewis to assess performance, refine strategy, and make marketing decisions that drive measurable ROI.
One of the most impressive things about Cassidy is how much she has seen in terms of scaling up a law firm…not just marketing, but the operations and finance that go with it.
Tailored coaching for the marketer in your firm
Learn how to think and operate like a CMO through personalized sessions built around your firm’s data, goals, and team structure.
Each session focuses on practical growth decisions: from budget management and vendor oversight to KPI alignment and leadership strategy. Together, you’ll analyze what’s working, uncover what’s not, and build systems that connect marketing to firm revenue.
This is structured accountability for serious growth: focused insight, clear direction, and measurable results.
One-on-One Coaching:
What to Expect
The One-on-One Coaching program follows the same 12 core topics taught inside The CMO Academy,
but each session is built around your firm’s real data, challenges, and goals. Cassidy uses your numbers, team structure, and priorities to shape a plan that fits.
Each month focuses on one area of growth — referral systems, vendor management, intake, KPIs, and more — using her proven three-part framework:
Strategy
Understand the why behind each decision and how it supports firm growth.
Tactics
Apply specific processes, examples, and tools inside your own workflow.
Measurement
Define and track KPIs that make progress visible to firm leadership.
Between sessions, you’ll have direct access to Cassidy for quick feedback or implementation questions.
Over time, the sessions build into a tailored, systemized plan — the same kind of plan Cassidy runs inside a top-performing personal injury firm.
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
What You’ll Gain from CMO Academy
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What they say
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
I have the utmost confidence in Cassidy’s abilities to market a law firm and guide marketing directors on what they should be doing. She knows what she’s doing and comes from a holistic point of view. I urge you to give The CMO Academy a try.
Ken Hardison
One of the most impressive things about Cassidy is how much she has seen in terms of scaling up a law firm…not just marketing, but the operations and finance that go with it. She’s the type of person who really has seen all of it and absolutely gets it.
Charley Mann
She’s a consummate professional. She’s smart, she knows marketing, and she shares all of her knowledge which is rare in this space. Highly recommend her.
Christopher Earley
One Goal: Sustainable Growth
Built on the same proven framework used by top-performing law firms. Help you strengthen your marketing systems, make smarter decisions, and connect every strategy to measurable growth.
One-on-One Coaching
Need hands-on support?
We’ll build a custom coaching plan for your firm.
- Personalized strategy sessions
- 90-minute monthly mentorship
- Direct support between sessions
- Focused accountability and results
- Limited enrollment
What firm leaders say
Charley Mann
- Cassidy has seen it all. Marketing, ops, and finance.
Christopher Earley
- She’s smart, marketing-savvy, and generous with insights.
Jim Hurley
- From millions to eight figures. Cassidy delivers results.
Jon Robinson
- Strategic and channel-savvy. She gets real traction.
Frequently Asked Questions
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What will participants gain from the program?
What will participants gain from the program?
Participants finish the program with a stronger understanding of how marketing decisions influence firm revenue and team performance. You’ll gain clear methods for planning, budgeting, and evaluating campaigns using real data (not assumptions).
How long does CMO Academy take to complete?
How long does CMO Academy take to complete?
The Academy runs over twelve months for one-on-one participants. The on-demand course offers the same curriculum in a flexible online format, allowing you to learn at your own pace.
Can multiple team members enroll together?
Can multiple team members enroll together?
Yes. Law firms often see the greatest impact when owners and marketing leaders complete the Academy together. It helps align expectations, define success metrics, and build accountability into the firm’s marketing function.
What are the learning options?
What are the learning options?
There are two ways to join:
- One-on-One Coaching: Monthly sessions tailored to your firm’s current goals, challenges, and metrics.
- On-Demand Course: A self-paced online program presented by Cassidy in video format, featuring all core modules from the Academy.
What topics are covered in the CMO Academy curriculum?
What topics are covered in the CMO Academy curriculum?
The curriculum includes law firm marketing strategy, marketing plan creation, budget management, digital marketing, team leadership, vendor selection, client experience, local community engagement, and data-driven performance analysis. Each topic is rooted in the realities of law firm operations.
Why was CMO Academy created?
Why was CMO Academy created?
Most legal marketers learn through trial and error. CMO Academy was created to shorten that learning curve and share proven frameworks for law firm marketing success. It helps experienced professionals make better marketing decisions, justify budgets with data, and lead with confidence.
