Cassidy Lewis

A Trusted Voice in Law Firm Marketing

Recognized by leading legal and marketing organizations for her data-driven approach to firm growth and leadership.

Sharing What Works in Law Firm Growth

Cassidy Lewis is the Founder of CMO Academy and a law firm marketing executive known for building systems that turn marketing into measurable firm growth.
 Her work and insights have been featured by national legal associations, industry podcasts, and marketing publications that focus on law firm business development and leadership.

Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing

Cassidy Lewis joins Gordon and Corey to pressure-test what’s actually working in marketing today, revealing a messy reality where customer journeys are fragmented, ROI

Why Every Law Firm Needs a Real Marketing Plan

Cassidy Lewis shares how intentional marketing strategies and structured attorney referral systems drive measurable firm growth. She breaks down the challenges of marketing attribution

Cassidy Lewis: Anything But Digital — Your Offline Marketing Strategies

Cassidy Lewis joins The GLM Bootcamp to share why attorney referrals remain one of the most powerful offline growth strategies — and why how

Digital Marketing is On Fire – Here’s What’s Actually Working for PI Firms

Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins host Nick Werker to share practical insights for law firm owners navigating growth.

What Actually Works in Law Firm Marketing: Cassidy Lewis’s Marketing Playbook

Cassidy Lewis shares how law firms can win without billboards or bloated ad spend by building a brand rooted in community, referrals, and client

From 75 Cases Solo to 45 Staff and $12 Million Vision in 18 Years

Jim Hurley shares his journey from legal aid earning less than his teacher wife to building Cooper & Hurley with 9 attorneys and 45

Podcasts

Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing

Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing

Cassidy Lewis joins Gordon and Corey to pressure-test what’s actually working in marketing today, revealing a messy reality where customer journeys are fragmented, ROI is

Why Every Law Firm Needs a Real Marketing Plan

Why Every Law Firm Needs a Real Marketing Plan

Cassidy Lewis shares how intentional marketing strategies and structured attorney referral systems drive measurable firm growth. She breaks down the challenges of marketing attribution and

Cassidy Lewis: Anything But Digital — Your Offline Marketing Strategies

Cassidy Lewis: Anything But Digital — Your Offline Marketing Strategies

Cassidy Lewis joins The GLM Bootcamp to share why attorney referrals remain one of the most powerful offline growth strategies — and why how you

Digital Marketing is On Fire – Here’s What’s Actually Working for PI Firms

Digital Marketing is On Fire – Here’s What’s Actually Working for PI Firms

Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins host Nick Werker to share practical insights for law firm owners navigating growth. In

What Actually Works in Law Firm Marketing: Cassidy Lewis’s Marketing Playbook

What Actually Works in Law Firm Marketing: Cassidy Lewis’s Marketing Playbook

Cassidy Lewis shares how law firms can win without billboards or bloated ad spend by building a brand rooted in community, referrals, and client experience.

From 75 Cases Solo to 45 Staff and $12 Million Vision in 18 Years

From 75 Cases Solo to 45 Staff and $12 Million Vision in 18 Years

Jim Hurley shares his journey from legal aid earning less than his teacher wife to building Cooper & Hurley with 9 attorneys and 45 staff

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