On Demand Course
A practical, data-driven course built for your law firm’s needs.
Learn how to plan, measure, and lead like a CMO. Each module teaches proven strategies to connect marketing activity to firm growth.
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*this training is specific for law firms
I have the utmost confidence in Cassidy’s abilities to market a law firm and guide marketing directors on what they should be doing.
The Proven Law Firm Marketing System
Learn the exact systems used to grow a law firm from a few million to over eight figures. The CMO Academy’s on-demand course gives you every framework, checklist, and KPI Cassidy Lewis uses as a sitting CMO — all in one place, ready when you are.
Each video module focuses on real scenarios inside working firms, covering topics like:
- Building and managing a marketing budget that drives ROI
- Creating referral, email, and community programs that bring in new cases
- Leading teams, vendors, and campaigns with structure and accountability
One on One Class Value
Budget Creation
How to develop a strategic marketing budget that aligns with your law firm’s goals and resources to track spending and performance.
Digital Marketing
How to create and implement comprehensive digital marketing strategies tailored to law firms to drive traffic, generate leads, and build brand authority in the legal industry.
Marketing Plan Creation
How to create actionable marketing plans that define objectives and ensure measurable outcomes to align with your firm’s goals.
Vendor Management
How to select, manage, and evaluate vendors for services like SEO, PPC, and content creation. Learn performance tracking methods, and strategies to build successful vendor relationships.
Team Management
How to build, manage, and lead a high-performing marketing team including defining roles, tracking performance, and creating growth within your team.
Client Service
How to deliver exceptional client service with strategies for improving the client experience, integrating feedback into your marketing efforts, and fostering loyalty and referrals.
B2B
(attorney to attorney marketing)
How to build referral networks, co-marketing opportunities, and strategies to leverage B2B marketing to grow your firm’s client base.
Community Involvement
How to integrate community involvement into your marketing strategy to enhance your law firm’s reputation.
Intake Processes
How to create efficient intake processes with lead qualification, CRM integration, and client onboarding strategies to improve conversion rates.
Social Media
Email Marketing
Mail Marketing
Neighboring Marketing
How to connect with local communities through localized SEO, and outreach programs to establish your firm as a trusted local resource.
Database Marketing
How to organize and utilize client data effectively to drive personalized campaigns and enhance client engagement.
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
What You’ll Gain from CMO Academy
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What they say
Cassidy has helped our firm grow from a few million dollars to over eight figures. She is outstanding in all facets of marketing and really understands ROI and data.
Jim Hurley
I have the utmost confidence in Cassidy’s abilities to market a law firm and guide marketing directors on what they should be doing. She knows what she’s doing and comes from a holistic point of view. I urge you to give The CMO Academy a try.
Ken Hardison
One of the most impressive things about Cassidy is how much she has seen in terms of scaling up a law firm…not just marketing, but the operations and finance that go with it. She’s the type of person who really has seen all of it and absolutely gets it.
Charley Mann
She’s a consummate professional. She’s smart, she knows marketing, and she shares all of her knowledge which is rare in this space. Highly recommend her.
Christopher Earley
One Goal: Sustainable Growth
Built on the same proven framework used by top-performing law firms. Help you strengthen your marketing systems, make smarter decisions, and connect every strategy to measurable growth.
On Demand Course
$997 (one-time payment)
For law firm marketers and firm owners who want a proven, data-driven framework built for real firm growth.
- 12 course modules
- Lifetime access
- Designed for measurable ROI
- Self-paced learning
What firm leaders say
Charley Mann
- Cassidy has seen it all. Marketing, ops, and finance.
Christopher Earley
- She’s smart, marketing-savvy, and generous with insights.
Jim Hurley
- From millions to eight figures. Cassidy delivers results.
Jon Robinson
- Strategic and channel-savvy. She gets real traction.
Frequently Asked Questions
What is CMO Academy?
What is CMO Academy?
CMO Academy is a professional development program designed for law firm marketers and managing partners who want to strengthen how their firms plan, measure, and lead marketing. The course teaches practical, data-driven strategies for running a law firm marketing department with confidence and clarity.
Who is CMO Academy for?
Who is CMO Academy for?
The program is built for law firm owners, CMOs, and marketing directors who want to run their marketing function like a business. It’s especially valuable for firms looking to connect marketing activity to measurable ROI, team performance, and firm growth.
Who leads the program?
Who leads the program?
The on-demand course is presented by Cassidy Lewis, a sitting law firm CMO. Cassidy teaches from direct experience leading marketing strategy, budgets, and performance inside a top-performing personal injury firm.
How is CMO Academy different from other legal marketing programs?
How is CMO Academy different from other legal marketing programs?
CMO Academy focuses on practical systems. Each module teaches how to create strategic marketing budgets, define the right KPIs, manage vendors effectively, and measure marketing ROI across channels. The goal is to help you run marketing like a CMO, not just execute tactics.
What will participants gain from the program?
What will participants gain from the program?
Participants finish the program with a stronger understanding of how marketing decisions influence firm revenue and team performance. You’ll gain clear methods for planning, budgeting, and evaluating campaigns using real data (not assumptions).
How long does CMO Academy take to complete?
How long does CMO Academy take to complete?
The Academy runs over twelve months for one-on-one participants. The on-demand course offers the same curriculum in a flexible online format, allowing you to learn at your own pace.
Can multiple team members enroll together?
Can multiple team members enroll together?
Yes. Law firms often see the greatest impact when owners and marketing leaders complete the Academy together. It helps align expectations, define success metrics, and build accountability into the firm’s marketing function.
What are the learning options?
What are the learning options?
There are two ways to join:
- One-on-One Coaching: Monthly sessions tailored to your firm’s current goals, challenges, and metrics.
- On-Demand Course: A self-paced online program presented by Cassidy in video format, featuring all core modules from the Academy.
What topics are covered in the CMO Academy curriculum?
What topics are covered in the CMO Academy curriculum?
The curriculum includes law firm marketing strategy, marketing plan creation, budget management, digital marketing, team leadership, vendor selection, client experience, local community engagement, and data-driven performance analysis. Each topic is rooted in the realities of law firm operations.
Why was CMO Academy created?
Why was CMO Academy created?
Most legal marketers learn through trial and error. CMO Academy was created to shorten that learning curve and share proven frameworks for law firm marketing success. It helps experienced professionals make better marketing decisions, justify budgets with data, and lead with confidence.
Watch a Free CMO Academy Lessons
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a behind-the-scenes look at how her firm builds referral programs that actually drive new cases.
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