In a past life, I was paid handsomely to write marketing plans for small businesses. I would prepare the 20-30 -page, well-designed, well thought out document for the business owner,

You’re showing up online. You’ve invested in SEO. Your ads are running. So why are conversions still inconsistent, or worse, declining? Here’s the quiet truth: visibility doesn’t guarantee trust. And

At this year’s Super Summit the one question I was asked the most was “What do you do as a Chief Marketing Officer?” After providing multiple vexed responses that contained

Last quarter, managing partners and firms across the country sat down and established goals for 2024. Increased revenue, additional practice areas, more cases, and for many- establish or add to