Cassidy Lewis
A Trusted Voice in Law Firm Marketing
Recognized by leading legal and marketing organizations for her data-driven approach to firm growth and leadership.
Sharing What Works in Law Firm Growth
Cassidy Lewis is the Founder of CMO Academy and a law firm marketing executive known for building systems that turn marketing into measurable firm growth. Her work and insights have been featured by national legal associations, industry podcasts, and marketing publications that focus on law firm business development and leadership.
From Laptop at 6 AM to Closed at 11 PM: How This CMO Escaped Burnout
Why Lawyers Need to Unlearn Law School to Grow Their Firms
The Lost Art of Database Marketing: How One Firm Added 9,000 Names in a Year
How a 5-Person Marketing Team Doubled a Law Firm in 4 Years
Why Database Marketing Beats Digital Spend: A CMO’s Counterintuitive Strategy
Data-Driven vs. Holistic Marketing: A CMO Reveals What Actually Works
Podcasts
From Laptop at 6 AM to Closed at 11 PM: How This CMO Escaped Burnout
Cassidy Lewis shares how she recovered from entrepreneur burnout by scheduling blackout weekends with her husband, dedicating specific nights to family activities, and thriving in
Why Lawyers Need to Unlearn Law School to Grow Their Firms
Cassidy Lewis explains how lawyers’ tendency to pick apart everything can stifle marketing creativity and momentum, causing talented marketers to leave firms in frustration. She
The Lost Art of Database Marketing: How One Firm Added 9,000 Names in a Year
Cassidy Lewis reveals her systematic approach to database marketing by bolstering and nurturing every contact a law firm meets through strategic segmentation, monthly raffles, and
How a 5-Person Marketing Team Doubled a Law Firm in 4 Years
Cassidy Lewis shares how Cooper & Hurley grew from 20 to 40 staff members by investing in a full marketing department (unusual for firms their
Why Database Marketing Beats Digital Spend: A CMO’s Counterintuitive Strategy
Cassidy Lewis reveals how Cooper & Hurley prioritizes systemized client service and database marketing over digital advertising, turning former clients into their best referral source.
Data-Driven vs. Holistic Marketing: A CMO Reveals What Actually Works
Cassidy Lewis, CMO of Cooper & Hurley and founder of the CMO Academy, explains why she prioritizes omnichannel presence over obsessive tracking, using co-marketing partnerships
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