Creating Your Marketing Action Plan

In a past life, I was paid handsomely to write marketing plans for small businesses. I would prepare the 20-30 -page, well-designed, well thought out document for the business owner, fully expecting said owner to implement at least most of the strategies and campaigns. Three months would pass and it was time for my “check […]

Your Funnel Isn’t Broken. It’s Backwards.

You’re showing up online. You’ve invested in SEO. Your ads are running. So why are conversions still inconsistent, or worse, declining? Here’s the quiet truth: visibility doesn’t guarantee trust. And in legal marketing, trust is everything. Today’s legal consumer is skeptical. Every day, they wade through a sea of cookie-cutter websites and hollow content that […]

5 Things I Wish I Knew Before Hiring My First Vendor

At this year’s Super Summit the one question I was asked the most was “What do you do as a Chief Marketing Officer?” After providing multiple vexed responses that contained words like “strategy”, “multi-channel attribution” and “marketing trendz” I finally responded to one of the attorneys “You know? A big piece of my job is […]

Building a Dynamic Marketing Team & 5 Positions to Consider

Last quarter, managing partners and firms across the country sat down and established goals for 2024. Increased revenue, additional practice areas, more cases, and for many- establish or add to their marketing teams. Establishing or adding to your marketing team is not as linear as hiring a legal team member. In the last decade the […]