Cassidy Lewis
A Trusted Voice in Law Firm Marketing
Recognized by leading legal and marketing organizations for her data-driven approach to firm growth and leadership.
Sharing What Works in Law Firm Growth
Cassidy Lewis is the Founder of CMO Academy and a law firm marketing executive known for building systems that turn marketing into measurable firm growth. Her work and insights have been featured by national legal associations, industry podcasts, and marketing publications that focus on law firm business development and leadership.
What Actually Works in Law Firm Marketing: Cassidy Lewis’s Marketing Playbook
Cassidy Lewis shares how law firms can win without billboards or bloated ad spend by building a brand rooted in community, referrals, and client
From 75 Cases Solo to 45 Staff and $12 Million Vision in 18 Years
Jim Hurley shares his journey from legal aid earning less than his teacher wife to building Cooper & Hurley with 9 attorneys and 45
How Attorney Referrals Became the Cheapest and Best Cases Without Spending the Budget
Cassidy Lewis breaks down her systematic attorney referral program that treats referring attorneys like clients with their own dedicated marketing plan, monthly newsletters, and
Why Google My Business Beats Traditional SEO Every Time for Local Firms
Cassidy Lewis reveals her four step marketing strategy built on research, campaigns, KPIs, and constant refinement, explaining why she prioritizes Google My Business over
From Laptop at 6 AM to Closed at 11 PM: How This CMO Escaped Burnout
Cassidy Lewis shares how she recovered from entrepreneur burnout by scheduling blackout weekends with her husband, dedicating specific nights to family activities, and thriving
Why Lawyers Need to Unlearn Law School to Grow Their Firms
Cassidy Lewis explains how lawyers’ tendency to pick apart everything can stifle marketing creativity and momentum, causing talented marketers to leave firms in frustration.
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