Cassidy Lewis
A Trusted Voice in Law Firm Marketing
Recognized by leading legal and marketing organizations for her data-driven approach to firm growth and leadership.
Sharing What Works in Law Firm Growth
Cassidy Lewis is the Founder of CMO Academy and a law firm marketing executive known for building systems that turn marketing into measurable firm growth. Her work and insights have been featured by national legal associations, industry podcasts, and marketing publications that focus on law firm business development and leadership.
How Attorney Referrals Became the Cheapest and Best Cases Without Spending the Budget
Why Google My Business Beats Traditional SEO Every Time for Local Firms
From Laptop at 6 AM to Closed at 11 PM: How This CMO Escaped Burnout
Why Lawyers Need to Unlearn Law School to Grow Their Firms
The Lost Art of Database Marketing: How One Firm Added 9,000 Names in a Year
How a 5-Person Marketing Team Doubled a Law Firm in 4 Years
Podcasts
How Attorney Referrals Became the Cheapest and Best Cases Without Spending the Budget
Cassidy Lewis breaks down her systematic attorney referral program that treats referring attorneys like clients with their own dedicated marketing plan, monthly newsletters, and quarterly
Why Google My Business Beats Traditional SEO Every Time for Local Firms
Cassidy Lewis reveals her four step marketing strategy built on research, campaigns, KPIs, and constant refinement, explaining why she prioritizes Google My Business over organic
From Laptop at 6 AM to Closed at 11 PM: How This CMO Escaped Burnout
Cassidy Lewis shares how she recovered from entrepreneur burnout by scheduling blackout weekends with her husband, dedicating specific nights to family activities, and thriving in
Why Lawyers Need to Unlearn Law School to Grow Their Firms
Cassidy Lewis explains how lawyers’ tendency to pick apart everything can stifle marketing creativity and momentum, causing talented marketers to leave firms in frustration. She
The Lost Art of Database Marketing: How One Firm Added 9,000 Names in a Year
Cassidy Lewis reveals her systematic approach to database marketing by bolstering and nurturing every contact a law firm meets through strategic segmentation, monthly raffles, and
How a 5-Person Marketing Team Doubled a Law Firm in 4 Years
Cassidy Lewis shares how Cooper & Hurley grew from 20 to 40 staff members by investing in a full marketing department (unusual for firms their
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