Cassidy Lewis breaks down her systematic attorney referral program that treats referring attorneys like clients with their own dedicated marketing plan, monthly newsletters, and quarterly events generating over 800 referrals annually. She reveals why marketing that firms pay referral fees is crucial since many attorneys don’t know they can receive them, and shares low cost tactics like sponsoring bar association happy hours for $500 and mailing torn newspaper clippings congratulating attorneys on their wins to build authentic relationships.
