October 22, 2025

Why Database Marketing Beats Digital Spend: A CMO’s Counterintuitive Strategy

Cassidy Lewis reveals how Cooper & Hurley prioritizes systemized client service and database marketing over digital advertising, turning former clients into their best referral source. With strategic office locations boosting local SEO and a focus on creating memorable client experiences throughout the entire case lifecycle, this Virginia firm proves you don’t have to outspend competitors to outperform them.