Cassidy Lewis reveals her four step marketing strategy built on research, campaigns, KPIs, and constant refinement, explaining why she prioritizes Google My Business over organic SEO despite it consuming 30 to 40 percent of her time chasing Google’s changes. She emphasizes that firms already have the data they need in their intake calls and shares why focusing on clients as brand ambassadors is the most underutilized tactic, with client and attorney referrals costing half the price of online leads.
